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So, iOS10 has finally dropped, it has bricked some iPhones but the majority have got away unscathed. We are still trying to decide what we think, but here are the changes this shiny new firmware will bring you;

iMessage – This is probably the biggest update in iOS10 with the ability to be able to draw messages with your finger and send the animation to someone else. You’ll be able to use rich links in Messages. Share a link and, as it would in Slack or Twitter, artwork and a precis of the article may be pulled in, so your friends can get an idea of what they are about to click on.

Bad news for the emoji haters as iMessage will now add emojis into predictive text giving you the option to swap full words for pictures. The death of the English language is nigh.

It has also been opened up to third party developers, meaning that there will soon be apps in the messaging service that can be used to order food, shop, book tickets and send people money within a chat. We are loving the iMessage Super Mario App.

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Voicemail Transcription – iOS is apparently going to put your voicemail into text so that you can glance at it without having to listen to it. It will be interesting to see how accurate this is.

Home App (HomeKit) – Finally the launch of the hotly anticipated HomeKit. Those of you with automated homes will be able to link most devices under one app which has always been an annoying thing with automation. HomeKit will allow you to quickly dim lights, tell Siri to turn up the heating and have access from the lock screen to do all of these. We are especially looking forward to seeing how this feature handles scenes which will allow at a click of a button or a few words to Siri and your room will be ready for movie night with a raft of set processes starting ie lights going off, Apple TV turning on and blinds closing.

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News – Redesigned and now looking simpler, the News app is the go-to for any news. Subscriptions have now been allowed so we assume Newstand will soon disappear. There is also a ‘Breaking news’ notifications from the app. You can toggle the feature from settings and even custom-tune the publications you wish to see pushed to your device.

Photos – Apple says it will use deep learning techniques to analyse faces, places and objects. The app can now draw together photos and videos that are linked by place, people and time and then automatically create reels and trip customisable short clips which Apple is calling ‘Memories’.

Siri – We have seen a deeper involvement with Siri in iOS10 with HomeKit making full use of voice control. But more interestingly it has been opened up to third party developers meaning that soon you will be able to ask Siri to check other apps other than Apple ones. A great step forward.

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Feature Changes; 

•’Slide to Unlock’ has been removed, and instead you’ll see ‘Press home to open’. This will prompt you to enter your pass-code or will unlock the phone if you use Touch ID.

• Deleting Stock apps has been a real issue for some people and now you can delete as you wish. Enjoy the power!

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• Apple will now keep track of where you park your car so you don’t have to bother. Apple maps will detect when you park and automatically drop a pin so that you can find it later.

• Bedtime is the new clock feature which you tell what time you want to get to bed on a given night of the week, and your phone will let you know when the clock strikes that hour to remind you to get some shut eye.

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• The update will bring with it more than a hundred new and redesigned emoji characters with multicultural and gender types.

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The new MacBook is undoubtably the most portable MacBook Apple have ever made. But this ultra portability comes with a price – the shedding of almost every port bar one: the USB-C port. For the first time, the Universal Serial Bus is truly deserving of its name. USB-C has power rails both ways, allowing charging of a laptop while simultaneously providing power to charge peripherals over USB 3.0. It can also drive a 4K display (or two 1080p displays) over HDMI and still have spare bandwidth for things like Gigabit Ethernet.

Of course, it is a major pain that there’s only a single USB-C on the MacBook. Let’s get one thing out of the way – two would’ve been so much better. Apple apologists may argue that we need to adapt and move with the times now that this holy grail of ports has been released. They are wrong. I could live with a single port for all I/O if there was a dedicated power port as well, preferably MagSafe. One port though is a massive pain.  Despite the relatively long 10-hour battery life, you will still need to charge your MacBook sometimes and that means unplugging peripherals to do so.

This is the main drawback for many people when deciding if this is the laptop for them. Even if they decide that they can live with the inconvenience, there is another contentious issue – adapters are needed for almost everything. Want to connect your iPhone directly? Your existing lightning cables won’t work, but Apple will sell you a Lightning to USB-C cable for £25. Want to connect to a TV or second monitor? Apple have you covered with the Digital AV to USB-C adaptor for £60. It all adds up, and many are left wondering just how portable the machine really is when you have to carry around 3 or 4 adaptors as well. I agree with that line of thought. I’d rather the MacBook was 2mm thicker and retained a single USB 3.0 type-A socket for existing peripherals.

There were very vocal criticisms over the MacBook’s single USB-C port when it first launched in 2015 but Apple obviously disagreed and decided to stick with the single port  on the revamped 2016 model. If I know Apple as well as I think I do, there’s very little chance of a change of heart in the future. Whether you view this as a mistake, arrogance or sheer stupidity, it won’t matter. When asked by a member of original Mac development team if they should run something by a focus group, Steve Jobs famously replied “No, because  people don’t know what they want until you show it to them”. This mantra has helped Apple lead the pack over the years with groundbreaking products like the iPod and iPhone. But you could argue that it also applies to more mundane things like the shedding of legacy ports. Floppy drives, SCSI, ADB, Serial ports, Optical Drives have all been ditched in pursuit of newer technology, often many years before the general public are ready for it.

The fact is that this single USB-C port setup doesn’t appear to be an experiment – it’s here to stay. It appears like a cavalier attitude  right now but in a few years time when the world has moved to USB-C for everything else, no doubt people will look back and say it was ‘bold’ and ‘genius’.

Solutions

There are workarounds to the lack of ports  available right now in the form of USB-C port replicators. These vary in functionality and size but all provide the same basic promise – to add ports while allowing you to charge your MacBook at the same time.

We have three port replicators for review today:

The KADi Port, The HooToo HT-UC001 and the Minix Neo-C. We’ve got a lot to cover, so let’s get on with it:

KADi Port:

The Kadi Port from Kadi Creative is the smallest and lightest of the three. It is also unique in its design:

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Preferring a device that is contoured to the shape of the MacBook body and using a stubby USB-C connector over a cable, KADi has created by far the neatest device of the three. It’s also the only one which has a USB-C out in addition to the standard USB-C power in to allow daisy chaining of USB-C devices. The KADi Port also provides a single USB 3.0 port and HDMI out.

There is one drawback to the KADi Port and that is it’s inability to charge the MacBook from a standard USB outlet. Plug the MacBook itself into any 2A USB outlet using a USB-C to USB-A cable and you can charge with no problems. This allows the MacBook to charge from standard USB battery packs and is such a useful feature if you get caught out with a dying battery.

We reached out to Sam at KADi Creative about this and he said:

“[The KADi Port] has been designed to only be charged via USB 3.1 (C-C). When designing the KADi Port: We used a USB C-C power charging chip over the Legacy cable (A-C) chip for the following reasons:

When a hub is connected, you will notice passthrough charging is not as fast as directly inputting your C-C charging cable (on any hub device). This slowing rate of charge hardly affects a C-C charge but quite drastically effects an A-C charging cable. As you will know, A-C cables @ 2A is the only level of charge that can sustain and increase the Macbook’s power when plugged in directly, however most standard USB A ports are 0.5-1.5A.”

To keep the KADi Port size minimal, we opted for the smaller C-C chip for this reason.

It does not need the official Adapter 29W Adapter, It is universal to any C-C AC Adapter.”

So there you have it. Sam is correct, if you connect the MacBook directly to a USB charger with less than a 2A output using an A-C cable, it just slows the rate of battery drain if the machine is powered up. I have however been caught out at a hotel with only my Apple Watch charger and a USB A-C cable. With the MacBook powered off, I managed to get from 12% charge to 65% overnight. It’s a cool feature, but Sam is right to point out than in most use cases, the advantages of the A-C charging circuitry are largely moot.

Features: 6/10
Portability: 9/10
Price (£40): 9/10

8/10

Minix Neo-C

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The Minix Neo-C has HDMI capable of supporting 4K, a CF/SD Slot, Micro SD slot, 2x USB 3.0 ports and a Gigabit Ethernet RJ45 port. It’s the most feature-rich device of the three units we have on test as well as boasting the best build quality with its full aluminium body. I have to say, I think they’ve made the wrong choice on this for a number of reasons:

1.) It weighs a ton (metaphorically) or 100 grams (if you want facts). Honestly, it’s way too heavy for an accessory to the most portable of all ultraportable laptops.

2.) It gets hot. Very hot. It’s hard to describe but my colleague summed it up nicely when he placed his hand on top of it, quickly recoiled, and stated that he could fry an egg  on it.

Minix’s John Scutt has been quoted as saying “The power delivery protocol is comprised of exceptionally complicated logic. Our software engineers have spent months testing and fine-tuning the firmware to ensure that the end result is a product that exceeds expectations and guarantees seamless integration with Apple’s hardware.”.

This circuitry and associated logic is one of the reasons that the Minix will allow you to charge your MacBook from any USB cable, unlike the KADi Port.

Ethernet works as expected and is true Gigabit. It even works with VMware Fusion as a true Windows device thanks to the supplied Windows drivers. I can force the device into full duplex 1000Mbit mode and it’s lightning quick.

Features: 10/10
Portability: 6/10
Price (£69): 7/10

7/10

HooToo HT-UC001

The HooToo HT-UC001 is a step up in terms of features from the KADi Port, but then it is around twice the size. Adding a further two USB 3.0 Ports and CF/SD card slot certainly make the device a lot more attractive as a full and compact port replicator. With the same A-C charging circuitry as the Neo-C, the HooToo has all of the same associated benefits – passthrough A-C charging even from a USB battery pack and the ability to charge USB devices without even being plugged into the MacBook, essentially turning it into powered USB hub (but only on one port marked with a lightning bolt).

Build quality is good – the body of the HooToo is made from plastic, which is a good choice for a number of reasons. Firstly, heat dissipation – with the same charging circuitry as the Neo-C, you would expect the HooToo to get very hot as well but it’s just not the case. Tepid I’d say… Secondly, it keeps weight down. Plastic is never going to be seen as a ‘premium’ material but the HooToo is solid and light. When most people who purchase the MacBook are already feeling cheated by Apple for their connectivity difficulties, the last thing they want it to have to lug around a heavy replicator. HooToo have absolutely made the right choice here.

It’s also worth pointing out that the unit has a very cool glowing HooToo logo when powered up. It may be irritating for some if using it in the bedroom though as it is quite bright. In the office though, it looks great.

Features: 8/10
Portability: 8/10
Price (£40): 9/10

9/10

Final thoughts

The Minix NEO-C is contrary to the whole idea of ultraportables. Having said that, Minix could well market the Neo-C as a device that you leave in the office and it would suit that very well. I am always concerned about how hot it gets though.

 

Runner up

As the MacBook is all about portability, the KADi Port may well be the answer for most people. I highly recommend it due to its simplicity, aesthetics and weigh (or lack of). I’m almost certain that it’s the only port replicator of the three that most people would be happy taking with them everywhere. The trade-off of course its single USB type-A port.

WINNER

There can be only one, and the HooToo for me just edges it. It’s the perfect all rounder, with all the features of the NEO-C except the Ethernet port, but it’s lighter, runs cooler and is a LOT cheaper.

Get one, you won’t be disappointed.

 

A couple of years ago, I reviewed one of the first generation of smart thermostats on the market in the UK. Long before Nest was available, the German made Tado was making significant inroads into our fledgling IoT marketplace.

Two years have now passed and Tado have released v2 incorporating an upgraded Smart Thermostat and an Extension kit for dual zone control. In my opinion this is sorely needed so I have big hopes that it works as well as intended.

Before continuing to review this upgrade, we need to look at a some statistics from the 2 years the 1st generation system has been in my property.

Straight energy saving comparisons between Tado v1 and the traditional method of heating that was pre-installed in my property (the legacy thermostat) are actually difficult to quantify for a number of reasons. We cannot compare money spent as we have fluctuations in energy prices which would cause us some calculation issues. Secondly, the weather. Of course this is being tested in Britain, weather changes all the time, so one year could have been considerably hotter or colder than the next so please keep this in consideration.

KW/h expressed in units are what are reported but for the purposes of this review I will refer to them only as units. I took an average of the three years prior to my time with Tado (with the same energy provider) and compared the result to the units used each of the two years with the device.

Here are my results;

Year 1: 21% less units used

Year 2: 26% less units used

As you can see, under my conditions, using Tado has saved a significant amount annually which would have easily paid for the price of the 1st Gen model in the first year.

The bottom line is that Tado deliver on their promise.

Now that’s out of the way, let’s move on to the new upgraded version.

smart_thermostat_hardwareTado with cool white LED display

I opted for a professional to install it for me, firstly as I did not want to mess around with my heating system but more importantly I wanted to see how Tado handle the entire upgrade.

As the equipment arrived with instructions on how to install, my first thought was that Tado had got a little mixed up as the instructions advised me to register the device before booking my installation which sounded a little odd as I already had a Tado system in the house.

But I should have had more faith in Tado because my new devices were registered and a professional installation were booked in an instant by following the instructions.

I will say that I think that Tado could improve on their communication with their upgrade  customers, specifically that the proper procedure is to register new devices first which will eventually allow you to book an engineer install further along in the process.

Each step felt like it was leading up to a manual setup which I did not want.

Secondly they could just advise the user that your old setup will run alongside the new one until the professional fits the devices which does become apparent at the end of the process.

But with all that said, Tado continue to impress me with not only the devices but the way they make setup so easy to follow. You may have a nagging feeling that the setup process will eventually lead you down the wrong path but if you stick with it, you will have no problems. Tado know what they’re doing and I could name a few tech companies who could take a lesson or two from these guys.

The only thing that seemed to cause the engineer some trouble was pairing each device.

I think this was more due to the engineer’s lack of knowledge rather than Tado’s design as one call to Tado themselves and it was fixed remotely in a matter of minutes.

If you can take anything from this review – call the Tado support team if you have any problems – the service really is second to none.

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Anyway, back to the devices. The first generation Tado thermostat has been replaced with a similarly looking white plain thin box. When discussing the aesthetics with my wife, she hit the nail on the head when she said “the box just disappears into the wall, you wouldn’t even notice it day to day” and that is exactly what a thermostat should be. Clever but invisible.

But don’t be fooled by the boring exterior, one press of the front button and the device wakes to show the temperature set in a very cool white LED. Each press flips to a new display showing the current mode:

Heating Status (On or Off)

Temperature

Hot water setting (if you have configured the system for this)

The next two pages show the conditions. Two touch sensitive led little arrows allow you to change the settings on each page.

Tado has been set up in my property to control two zones and my hot water tank. I can control each zone independently from the device or my iPhone.

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Above is the photo of the first page showing the main temperature in that room and of course below the set point temperature which is where the heating will come on if the room temp drops to that level. You can see at the bottom the fact that Tado tracks where it’s users are, which in my opinion is the best thing about this system. It is simply brilliant that the system knows when I am just round the corner and may need the heating ready for when I get back as the room temp is below the set point temp, but equally if we are 20 miles away at work, the system knows not to do this as it will take at least an hour to get home.

Equally zone 2 also operates in the same manner and can be set independently from zone 1 which is downstairs for us. The system allows you to set times when the system will operate, so for example in zone 2 we only need it to work in the evening as we normally go up there to relax and watch TV. But because of the timing feature, if we were home during the day this zone would not be heated as it was outside of the time range we had set. This is all very versatile and will fit around any family household but again is all very easily over-ridden by going manual on the app or simply clicking the button on the thermostat which with a few finger presses lets you override.

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Tado are a very interesting company and have already signed up to Apple’s HomeKit. The eagle-eyed amongst you would have noticed the Tado logo in the HomeKit presentation in Apple’s WWDC earlier this week which means that not only are the company working with the whole HomeKit which will become available in Autumn 2016, but it should also allow the device to be able to work alongside the other brands that were also on screen in the pic below.

IMG_0579Apple HomeKit Brands

Imagine what this means for a moment, if Tado get this right you will be able to have the device interact with brands that are nothing to do with Tado themselves. For example temperature spikes as it is in Manual Mode in error – flash my Philips Hue lights red to notify me. Or even better, use Tado’s geo-fencing properties to know when I am coming home to ensure heating is on (Tado), lights downstairs are on and ready (Philips Hue) and the garage door is now open (Fibaro Z-Wave Sensors). This will be subject to the Extension Kit being upgraded by Tado as I have been informed this will not be a simple software upgrade as the Extension Kit came out before Apple’s certification process.

On top of this Tado support have told me that the devices themselves also have some unused sensors inside which they may use at some point in the future. This intrigues me as it shows they are future proofing themselves. They have also now signed up to IFTTT, the popular website which again connects devices.

We are looking forward to testing the individual radiator controls as this is the logical next step to total heating management in the modern home allowing you to control individual radiator temperatures per room, but these are due Q3 2016.

To conclude, Tado is a no-brainer for me, if you haven’t got one, then start looking into it as it should quite rapidly save you money in an area which seems to be getting more and more expensive.

The system is solid, with even more solid support to go with it. It will fade into your wall as you forget it is even there and I think this is exactly what it is designed to do.

 

TheTechSpy Rating: 10/10

 

Following the successful launch last year, Photofast have raised the bar again with their new CR-8800. The MemoriesCable, for those of you that don’t remember, gave a new lease of life to iOS devices with low storage capacities and provided users – for the first time -with the ability to transfer files between iOS devices and an external storage medium.

The cable could also be plugged into any computer via USB to transfer content to the built-in memory and to be honest, it worked brilliantly. The companion app was a delight to use, with powerful copy tools, backup features and even a built in video player seemingly capable of playing all video codecs.

I couldn’t think of many drawbacks –  it really did bring removable storage to fixed storage iOS devices and it felt ground-breaking.

But there was one drawback.- only made so glaringly apparent by this new unit – and that’s true removable storage. More on that shortly.

Let’s get on with the unboxing!

The unit is very nicely packaged in a clear plastic box reminiscent of CD jewel cases:

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Anybody remember CDs? No? Nevermind…

The unit is absolutely tiny, only a little bigger than the micro-SD cards it uses:

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For comparison, here is the unit next to a 64GB Samsung Micro-SDXC card and adaptor that I bought for testing:

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Once plugged into your iPad/iPhone, iOS will prompt you to download the companion app, or, if already installed, to launch it.

The app used is the same, excellent One app from Photofast, first seen on the TechSpy in our MemoriesCable review:

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The same functionality is here as before, and I’m not going to go through all the features again, as we already have it in detail.

 

So what does the CR-8800 bring to the table over the MemoriesCable ?

True removable storage.

In my review of the Mio MiVue 518 dashcam, I had to use a USB card reader and a laptop to view the recorded videos on a larger screen. It was cumbersome but how often would I need to do that anyway?

The GoPro use case is much clearer. Let’s say I’ve gone out for a day mountain biking and I’ve recorded footage of my exploits on my GoPro. In the past, I would have had to finish for the day, go home and put the SD card into my computer before I could select and edit the clips.

Now I can do the selection and editing without a computer. Armed with just the CR-8800 and an iPhone / iPad, I can spend all day biking and recording, instantly discarding bad shots and editing good ones in the field (so to speak).

Other more mundane uses include DSLR video imports and AVCHD camcorder video imports, neither of which are possible using Apple’s Lightning to USB Camera Adapter.

At only £32 at the time of writing, the CR-8800 is a steal. It’s well designed and comes backed with an established app with an extensive features list.

The CR-8800 is available now on Amazon

The Tech Spy rating:  9.5 /10

As an exclusive offer, The Tech Spy readers can get 15% off using the code: tts15off

 

ALLDOCK USB charging station

Posted: April 23, 2016 in General

The Tech Spy have a lot of gadgets. It’s our passion and we are acutely aware of how lucky we are to test new products and review them for our readers.

As with everything though, there are downsides, most notably the absolute mess of wires we have draped across our test benches and desks.

One of the best things about modern portable electronics is that they almost always charge over USB. The now ubiquitous USB port is everywhere. There are over 3 billion USB ports shipped globally every year and it makes things nice and easy when you can always ask somebody for a spare cable or charger for your device. It doesn’t solve the problems of the mess when charging multiple devices, however.

Enter the ALLDOCK charging station:

The unit we were sent is beautifully crafted in walnut and includes a 4 port USB charger with optional Apple Watch arm:

Opening the unit up reveals the USB charger:

You supply your own cables, so I started with the Apple Watch arm. The charging disc fits snugly in the arm and the cable runs down the side channel out of sight:

I also decided to plug in two lightning cables for my iPhone and iPad, plus one micro USB cable:

Then it’s just a case of threading the cables through the slots depending on the size and preferred orientation of your devices. If orienting your device vertically (portrait), you should run the cable through the central cutout in the slot. If horizontal is your thing, it’s best to run the cable through the end cutout. I decided to put the iPad at the back – landscape, the  micro USB cable next alongside the Apple Watch arm and then another lightning cable in the next slot for my iPhone.

The end result? You decide. 

I think it ends up looking rather beautiful when everything is charging, and my desk is so much clearer! 

As a nice side effect, my Apple Watch seems to have a lot more remaining charge each day and I put that down to me charging it more often – I think I actually enjoy seeing the unit ‘fully loaded’. Geeky I know…

I would however like to see the unit cost a little less: £160+ at the time of publication is likely to deter all but the most affluent of customers. The walnut version is the most expensive however, and other finishes are available for significantly less.

The Tech Spy rating: 8/10

Apple used the stage on Monday to unveil the 9.7” iPad Pro. Clearly the unwieldly 12.9” iPad Pro isn’t for everyone and they know it. Don’t be fooled into thinking that this is a slightly upgraded Air 2. Make no mistake, it’s every bit an iPad Pro, packed with all the same features.

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When Apple launched the iPad Pro, a lot of people were put off by its size. At 12.9”, it was more of a coffee table tablet than something you would take around with you. Sure, it’s marketed as a professional tool rather than just a bigger iPad, but we’re pretty sure Apple wouldn’t mind ordinary folk paying more for the flagship model if it were only a little more accessible….

Enter the 9.7” iPad Pro.

smaller-iPad-pro-9.7-inch

Packing the same A9X chipset as the 12.9” model, the 9.7” model is remarkable due to the fact that they’ve managed to shoehorn all of the 12.9” features into a smaller chassis and yet sell it at a lower price point.

Apple seem alone in this new way of thinking. Let me explain:

Go into any computer retailer and take a look at the laptops. The specs and the prices of models seems utterly bewildering to most people. The reason is that there’s no real cohesion in pricing.

There could be a 15” model sporting an Intel Core i5 CPU coupled with a respectable GPU, SSD, with 16GB RAM for around £500.

Next to this, there could be a 13” model with the lower end Intel i3 CPU, integrated Intel graphics, 8GB RAM and a rotary HDD, priced at £599.

The reason? Well, components shrink with each new iteration. It’s the reason that Moore’s Law still holds – roughly every 18 months, you can double the amount of transistors on a chip. More transistors can perform more calculations, and smaller transistors require less power. It’s the reason that an iPad 2 is roughly on a par with a Cray supercomputer from 1995 in terms of raw processing power, yet you can hold it in your hand.

So, a 15” model may well have faster components and the price may be lower than its 13” counterpart, but that’s because the 15” has last generation components which are larger and more power hungry. You can also buy the 13” model with the same specs as the 15”, but you’d be looking at a considerable bump in price, possibly to £700-£800. And that’s because you are buying bleeding edge technology.

Back to Apple…

Apple make such a huge profit on hardware that they can afford to flip this system upside down.

As an example, an iPhone SE packing the same features as the 6S but in a smaller body is a manufacturing challenge and will be more expensive if both were launched at the same time. It may be that Apple have managed to reduce the die size of the A9 processor in the last 9 months and can now fit these components into a smaller body. That manufacturing process at a smaller size serves two purposes – 1) to produce the last generation CPU at a smaller die size, and 2) to ‘tool’ or prepare for the next generation CPU.

I’m aware that the bill of materials (BOM) for iPhones show that the larger screens cost a fraction more than the smaller screens, but this isn’t the real issue here. Don’t forget that the battery will be smaller too, so a reduction in power usage is required.

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They have launched the SE as a lower end model though, and that’s what’s interesting. In order to continue with this system, you will never see an iPhone SE launched at the same time as the larger iPhones. That’s because the next generation (iPhone 7 and 7+) will be launched in September with the latest chipset. In the following months leading to March, the manufacturing processes will be advanced enough to shrink these components to fit into the new SE model.

They did it with the iPad Mini 4 (a smaller iPad Air 2, but cheaper), and they’ve done the same with the 9.7” iPad Pro. It was a marvel only a few months ago what they’d managed to cram into such a thin 12.9” body. Now they’ve managed to fit all that tech into a smaller unit. Again, it’s cheaper, because Apple want to make it simple for people to decide entirely on display size.

This is only possible because of the obscene profits Apple make on hardware, but nevertheless, it’s an interesting flip on the classic PC pricing structure.

Talking of pricing, it’s interesting to see that Apple are offering a 32GB configuration in addition to 128GB and 256GB. That’s not offered on the 12.9” which seems to add weight to the theory that Apple consider the 9.7” as a semi-pro device aimed at both professionals and wealthy consumers alike.

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4” iPhone – iPhone SE

There’s clearly a lot of Apple’s customer base that have felt neglected or ignored since the decision to move to 4.7” and 5.5” displays. In the last year, Apple have sold 30 million 4” iPhones despite them housing yesterday’s technology – the iPhone 5S, the 5C etc. But now, in an attempt to win over those customers Apple have introduced the iPhone SE. It brings the 4” model bang up to date with the latest technology, which is exactly what those with smaller hands have wanted. For all intents and purposes, it’s a smaller version of the 6S, minus 3D touch, housed in a slightly modified 5S body.

The line-up now looks like this:

iphones

Untitled

TheTechSpy thoughts:

This is another savvy move from Apple from a business perspective, akin to the financial rewards of dropping the 32GB storage configuration of iPhones.

The iPhone SE replaces the 5C and 5S models at the lower end of the range but sporting almost the same specs as the flagships models. The iPhone 5C was a failed experiment in response to the overwhelming demand from the public for a lower cost iPhone, housing iPhone 5 components – which were already a year out of date – in a plastic body.

When Apple announced the 5C, it felt like they knew they were missing out on the low end smartphone market – the largest volume segment – but were just clutching at straws. The 5C always felt misplaced and doomed to fail (and that has proved to be the case), but worse, it dragged Apple’s premium brand image down.

Apple now know for certain that the premium reputation and standing of their products is not something that should be diluted, and with the iPhone SE that concern has been addressed quite emphatically.