With the advancement in the smartphone industry, we are quite rapidly seeing the quality of pictures from our phones getting rather close to our point and shoots. With sharper images, high res displays and millions of pixels being packed into a device that basically is a computer, why would you want to carry anything else.
As we have seen, the demise of the SatNav market due to GPS becoming a strong feature in pretty much every phone, will we see the likes of Canon and Nikon having to collaborate with firms like HTC, Apple and Samsung as the navigation industry has had to do?
Personally, I think photography has a few more strings to its bow than this and will survive the onslaught, but they will have to change strategy to ensure profits stay alive and the industry continues to flourish.
Canon have already started to bridge this gap. Today we see the launch of the PowerShot N, which brings this company closer to the mobile industry.
The metal bodied camera is compact as you can see and features a 12.1 MP CMOS sensor, Full HD movies recording on a micro SD, 16 x zoom, 28mm lens and a 7.1 cm touch screen to see your images.
The gap is bridged in a number of ways. Firstly we see the inclusion of Creative Shot, the creation of 6 images from the original shot to satisfy the Instagram generation. The camera still includes the normal scene modes to aid shooting.
Secondly it’s all about connections. Along with USB, we have WiFi which works to connect to the internet and Via a dedicated Facebook button, publishes your photos direct to your profile. Obviously this relies on the fact that you can get a connection as no 3G/4G chips are included. You can tag your shots automatically via its GPS feature to track where you are taking your photos around the world.
To make this more familiar to the mobile generation, Canon have thrown in the whole zoom and shoot feature which most people are used to and of course the “any way up” feature which allows you to operate the camera at any angle. Angles of photos are taken care of as the display is a tilt-up screen which I have to say works very well when taking some photos.
This is a very nice camera and is aimed at a particular group of people, but I think more importantly we see here how the industry is having to adapt to an ever changing future to survive. But the problem is, at £270 I don’t think this group will carry this along with their phone…..sorry Canon, back to the drawing board.