Tag Heuer have just announced that they are producing an Android powered smart watch in partnership with Intel and Google. There are no specifics on specification or design yet, which makes the timing of the announcement look like a brazen attempt to make people think twice before purchasing an Apple Watch next month.
Data from a number of customer surveys appear to suggest that up to 18% of iPhone 6/6+ users may buy an Apple Watch and, if true, that’s a very real dent in the Swiss watch market. Tag, along with other premium Swiss watchmakers such as Breitling, have now taken notice.
Most of those surveyed who answered ‘Yes – I will be buying an Apple Watch’ will most likely have never owned anything other than a traditional timepiece. 18% is a very high number for a market that aside from Pebble, doesn’t really exist.
There seems to be some trepidation from potential buyers, who may like the idea of a smart watch but just don’t know for sure if it’s for them. Apple knows this and from April 10th, will have all models available in store so that customers can test drive it themselves. For those who find it a bit too much of a leap to make and perhaps come away still preferring the classic watch look, Tag Heuer could be ideally placed.
If a Tag Heuer smart watch looked like a traditional timepiece with smartphone features and was priced around the £1000-£1500 mark, I’m sure it would sell very well. I for one would be interested!