The big day is here. The Apple Watch is now in the hands of the lucky few who ordered one on release day.
Apple are currently experiencing supply constraints meaning that if you ordered one now, you won’t receive one until late June.
I went to the local Apple Store on the 11th April to try on a few models and see if they worked for me. Here’s how the 42mm stainless steel model looked:
Demo Mode Activity App
It is gorgeous. The band is expertly crafted and compliments the watch face perfectly. As a luxury watch owner, I was expecting to see a big difference between this watch and the ones I own, but I just couldn’t fault it.The watch and straps look and feel to be made with precision and with an exceptionally high quality. I stood there unable to choose which strap combination I would buy and in reality thinking of how many of them I would purchase over time. The steel bracelet and Milanese Loop were particularly beautifully made.
I think Apple have hit the nail on the head here, you are buying one face and then get to choose multiple straps. Essentially you will have a watch for different occasions as the straps were so simple to remove with a click of a button but yet felt so secure. Imagine buying a Rolex or Breitling with a leather strap and deciding to buy a steel bracelet for diversity later. The luxury brand will charge you £600+ for that strap, where as Apple ask you for on average around £120.
Apple’s appointment system allows for fifteen minutes to try on up to three different watch and band combinations. In reality, I tried on many more.
It should be noted that the watches they allow you to try on are locked into a demo mode which Apple staff tell me is to prevent people trying them on and running out of door. Fair enough, but it meant that I couldn’t test the digital crown for example to see how easy it is to operate. For actually testing the watch, they have one bolted to the table.
Demo Mode iMessage
I tried using the Apple Watch’s various apps and found them to be of the typical iOS quality. I came away without ordering one as I came to a strange conclusion. When the Apple Watch was first announced I thought ‘I’d love a smart watch, but I’d want it to look like a normal watch’.
After trying one on, I had completely the opposite reaction. I don’t think I need any of the Apple Watch’s features, but I want one precisely because it looks so good. What a turnaround.