4” iPhone – iPhone SE
There’s clearly a lot of Apple’s customer base that have felt neglected or ignored since the decision to move to 4.7” and 5.5” displays. In the last year, Apple have sold 30 million 4” iPhones despite them housing yesterday’s technology – the iPhone 5S, the 5C etc. But now, in an attempt to win over those customers Apple have introduced the iPhone SE. It brings the 4” model bang up to date with the latest technology, which is exactly what those with smaller hands have wanted. For all intents and purposes, it’s a smaller version of the 6S, minus 3D touch, housed in a slightly modified 5S body.
The line-up now looks like this:
This is another savvy move from Apple from a business perspective, akin to the financial rewards of dropping the 32GB storage configuration of iPhones.
The iPhone SE replaces the 5C and 5S models at the lower end of the range but sporting almost the same specs as the flagships models. The iPhone 5C was a failed experiment in response to the overwhelming demand from the public for a lower cost iPhone, housing iPhone 5 components – which were already a year out of date – in a plastic body.
When Apple announced the 5C, it felt like they knew they were missing out on the low end smartphone market – the largest volume segment – but were just clutching at straws. The 5C always felt misplaced and doomed to fail (and that has proved to be the case), but worse, it dragged Apple’s premium brand image down.
Apple now know for certain that the premium reputation and standing of their products is not something that should be diluted, and with the iPhone SE that concern has been addressed quite emphatically.