Posts Tagged ‘Active pixel sensor’

With the advancement in the smartphone industry, we are quite rapidly seeing the quality of pictures from our phones getting rather close to our point and shoots. With sharper images, high res displays and millions of pixels being packed into a device that basically is a computer, why would you want to carry anything else.

As we have seen, the demise of the SatNav market due to GPS becoming a strong feature in pretty much every phone, will we see the likes of Canon and Nikon having to collaborate with firms like HTC, Apple and Samsung as the navigation industry has had to do?

Personally, I think photography has a few more strings to its bow than this and will survive the onslaught, but they will have to change strategy to ensure profits stay alive and the industry continues to flourish.

Canon have already started to bridge this gap. Today we see the launch of the PowerShot N, which brings this company closer to the mobile industry.

The metal bodied camera is compact as you can see and features a 12.1 MP CMOS sensor, Full HD movies recording on a micro SD, 16 x zoom, 28mm lens and a 7.1 cm touch screen to see your images.

PowerShot N

The gap is bridged in a number of ways. Firstly we see the inclusion of Creative Shot, the creation of 6 images from the original shot to satisfy the Instagram generation. The camera still includes the normal scene modes to aid shooting.

PowerShot N 2

Secondly it’s all about connections. Along with USB, we have WiFi which works to connect to the internet and Via a dedicated Facebook button, publishes your photos direct to your profile. Obviously this relies on the fact that you can get a connection as no 3G/4G chips are included. You can tag your shots automatically via its GPS feature to track where you are taking your photos around the world.

To make this more familiar to the mobile generation, Canon have thrown in the whole zoom and shoot feature which most people are used to and of course the “any way up” feature which allows you to operate the camera at any angle. Angles of photos are taken care of as the display is a tilt-up screen which I have to say works very well when taking some photos.

This is a very nice camera and is aimed at a particular group of people, but I think more importantly we see here how the industry is having to adapt to an ever changing future to survive. But the problem is, at £270 I don’t think this group will carry this along with their phone…..sorry Canon, back to the drawing board.

PowerShot-N 3

 

 

 

 

 

Sony has just unveiled a compact camera that is jam-packed full of features, tightly fitted in its light and small body. The features include a 20.4-megapixel Exmor R CMOS sensor and a whopping 30x optical zoom. The camera weighs 9.6-ounces, and measures 4.4 x 2.6 x 1.2-inches.

The HX50V with its old-school design is far from old with its rich list of tech. The HX50V has built-in Wi-Fi which when used through the Sony PlayMemories mobile app can work as a remote control and aid wireless transfer of images.

The camera does not forget its roots, still keeping the multi-interface shoe which allows you to add an external mic or flash to take your photography to the next level, but also includes an in-built flash. It keeps the multi-functional dial found on the more professional DSLR which just feels good and allows for connection of a remote shutter controller for those who do not want to use the available app to control it.

Along with all the hardware, Sony have ensured that the camera has the optical SteadyShot system which can only be a good thing when taking pictures on such a good camera. It also records Full High Definition video smoothly and has the normal image filters which we now find on most photographic devices. The unit has a decent maximum ISO sensitivity of 3200.

Altogether, this is a well-rounded camera and keeps Sony up there with the titans. It almost feels like it is a super camera disguised as an older Clark Kent to fool everyone.

It’s out in May this year, but Sony have not unveiled UK prices as yet. Our stateside cousins will be shelling out a cool $450.

Sony HX50V

Sony HX50V